When thoughtfully applied, AI can suggest unexpected prompts that human writers might not think of on their own. The key is crafting effective prompts to guide the AI. With some trial and error, writers can discover new directions that feel uniquely inspiring.
Customizing Your Input
The more details you provide about your target audience, brand voice, and goals, the better results you will get. Describe the kind of tone, voice, and messaging that you want to convey. Do you want prompts for social media captions? Email newsletters? Landing pages?
Provide examples of successful copy you’ve written in the past to give the AI model a clear sense of what you’re looking for. The AI will analyze these examples and suggest new prompts tailored to your needs.
Trying Multiple Approaches
Don’t be afraid to experiment with different ways of prompting the AI. For example, you can ask for a specific number of prompts, like “Give me 10 creative prompts for welcome emails.” Or, give the AI model more free rein, like “Suggest unexpected ideas for copywriting prompts.”
Compare the results side-by-side to see which approach yields more useful suggestions. Expect to go through multiple iterations of fine-tuning your input prompt.
Combining AI Ideas with Human Creativity
Think of AI-generated copywriting prompts as thought-starters to jumpstart your creative process. The AI might propose an interesting prompt that sparks a new direction you want to pursue.
But don’t expect perfection. Review the AI’s suggestions critically and pick out the most promising ideas. Combine these with your own expertise to develop prompts tailored to your brand and audience.
The AI cannot fully replace human creativity and strategic thinking. Use it as a collaborative tool to enhance your skills rather than handing over the creative reins entirely.
Copywriting Prompts for Different Goals
Here are some examples of copywriting prompts targeted to achieve specific marketing goals:
Drive More Traffic
- Headline formulas that grab attention
- Calls-to-action that compel clicks
- Interesting stats/facts that encourage shares
Boost Conversions
- Benefit-driven headlines
- Testimonials from satisfied customers
- Clear proof points on why your product is better
Increase Engagement
- Unexpected or humorous social media captions
- Relatable quotes and anecdotes
- Behind-the-scenes images and videos
Build Trust
- FAQs that address customer concerns
- Transparent messaging on shipping, privacy, etc
- Background on team members and company values
Useful Websites for Copywriting Inspiration
In addition to AI tools, here are some websites with examples and advice to spark copywriting ideas:
- Copyblogger – Copywriting blog with guides and templates
- Hubspot Blog – Inbound marketing strategies and examples
- Copyhackers – Courses on high-converting copywriting
- Swipe Files – Archive of successful marketing copy examples
The key is continuously testing and optimizing your copy over time. Use AI and other resources flexibly to keep improving your copywriting prompts and honing your creative process.
Citations:
[1] https://sproutsocial.com/insights/ai-prompt/
[2] https://platform.openai.com/examples
[3] https://deepai.org/publication/best-prompts-for-text-to-image-models-and-how-to-find-them
[4] https://arxiv.org/pdf/2205.03340.pdf
[5] https://formidableforms.com/ai-prompt-examples/
[6] https://platform.openai.com/docs/guides/prompt-engineering
[7] https://deepai.org/publication/extensible-prompts-for-language-models
[8] https://arxiv.org/pdf/2302.04237.pdf
[9] https://thatfomoisreal.com/ai-prompts-list/
[10] https://help.openai.com/en/articles/6654000-best-practices-for-prompt-engineering-with-openai-api
[11] https://deepai.org/publication/prompting-is-programming-a-query-language-for-large-language-models
[12] https://arxiv.org/abs/2306.08200
[13] https://blog.hootsuite.com/ai-art-prompts/
[14] https://community.openai.com/t/best-prompt-for-generating-precise-text-on-dall-e-3/428453
[15] https://deepai.org/machine-learning-model/text2img
[16] https://arxiv.org/pdf/2309.08008.pdf
[17] https://prompthero.com/ai-prompts
[18] https://community.openai.com/t/what-type-of-prompt-can-generate-minimal-drawing-illustrations-more-examples-in-the-comments/550406
[19] https://deepai.org/machine-learning-model/carnival-scene-generator
[20] https://community.openai.com/t/tutorial-fine-tuning-for-prompt-generation/435119
[21] https://deepai.org/publication/fairness-guided-few-shot-prompting-for-large-language-models
[22] https://community.openai.com/t/few-shot-examples-in-the-system-prompt-are-being-treated-as-facts/286167
[23] https://deepai.org/publication/design-guidelines-for-prompt-engineering-text-to-image-generative-models
[24] https://community.openai.com/t/prompt-engineering-patterns/121040
[25] https://deepai.org/publication/contrastner-contrastive-based-prompt-tuning-for-few-shot-ner