Best ChatGPT Prompt for Landing Page Copy

Landing pages are essential for lead generation and conversions. However, writing high-quality copy that converts visitors into leads and customers can be challenging. This is where ChatGPT comes in handy.

ChatGPT is an AI assistant that can generate human-like text on demand. With the right prompts, it can produce high-converting landing page copy tailored to your business.

Here are some of the best ChatGPT prompts for landing page copy.

Describe the Offer in Detail

Provide ChatGPT with detailed information about your offer so it can accurately convey the benefits:

Write a detailed description of [offer name] to include on a landing page. [Offer name] is a [type of product/service] that helps [target customer] [main benefit]. Key features include [feature 1], [feature 2], and [feature 3].

Highlight Benefits and Value

Focus on communicating the tangible value and benefits of your offer:

Write 3-4 sentences highlighting the key benefits of [offer name] for [target customers]. Emphasize how it will improve their [main problem/frustration].  

Use Testimonials

Leverage social proof with customer testimonials:

Write 2 testimonials from satisfied customers explaining how [offer name] helped improve their [main problem]. Use an enthusiastic tone.

Urge Visitors to Take Action

Prompt visitors to take the desired conversion action:

Write a call-to-action for the landing page, encouraging visitors to [desired action] now to get [main benefit]. Use urgency and scarcity.

Optimize for Conversions

Have ChatGPT focus on writing high-converting copy:

Write optimized landing page copy to convince visitors to [desired action]. Use persuasion techniques that trigger conversions.

Formatting Tips


To further improve ChatGPT’s landing page copy, use markdown formatting:

  • Bold important keywords and benefits
  • Italicize testimonials
  • Use numbered or bulleted lists for features
  • Add headings and subheadings to structure the copy
  • Use line breaks between sections

Useful Websites


Here are some handy sites for writing landing page copy:

  • Unbounce – Tips, templates, and examples
  • Copyblogger – Landing page copywriting guide
  • Hubspot – Crafting high-converting copy

Leverage ChatGPT prompts focused on benefits, value, and conversions to create landing page copy that converts. With the right instructions, ChatGPT can quickly generate effective copy tailored to your offer and audience.